What is a launchpad and how does it work: OPTUS x Tonstarter

OPTUS
4 min readJul 14, 2023

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Launchpads have become an integral part of the crypto ecosystem, facilitating the fundraising and launch processes for innovative blockchain projects. To shed light on the workings of launchpads, the OPTUS team has partnered with Tonstarter for an insightful interview.

The objective of this collaboration is to bridge the gap between complex concepts and easy understanding, leading to the initiation of the #OPTUSeducation series. Each week, esteemed guests from TON ecosystem will join the conversation, enlightening us about the fascinating world of web3 and why it’s undeniably cool.

Hey, Tonstarter! Tell us what a Launchpad is and what problems does it solve?

Launchpad is a platform for token sales and other activities for crypto projects. Our goal is to connect high-quality crypto projects and investors.

On one hand, we help projects secure investments and expand their audience. That’s why we’re super selective when it comes to incubating and supporting projects!

On the other hand, we share these projects with our community of private investors. This way, the project team receives comprehensive support, and investors get vetted projects they can trust.

What is the purpose of this tool and what are the benefits of Tonstarter?

Tonstarter addresses the challenge of finding investments for promising projects in TON Blockchain. As part of the incubation process, Tonstarter provides assistance with the business, technical, and marketing aspects, as well as audience engagement through gamified mechanics in the Community Incentives program (Smart airdrops).

How does a launchpad work and are there any unique features of Tonstarter?

Every launchpad starts with analyzing and thoroughly reviewing projects that are planned for launch — this behind-the-scenes work is crucial for investors. Then, the launchpad initiates a token sale where participants have the opportunity to purchase project tokens at an early stage.

Tonstarter is not only a launchpad for IDOs, but also a full-fledged platform for launching and supporting projects at various stages. We have introduced a program called Community Incentives, enabling interaction with products through communities. And it’s cool that you can participate in our activities directly in the Telegram messenger.

Who can participate in launchpads? How does Tonstarter select projects and participants?

While launchpads aim to attract investors and want to keep token sales accessible, sometimes they set mandatory conditions for participation. These conditions could include holding a specific token or identity verification (KYC). Access may also be restricted for users from certain countries. Overall, everything is highly optional and depends on the specific launchpad.

Our platform is open to all users.When creating Tonstarter, we prioritized user-friendly experience and a wide range of functionality for projects and participants. The main criteria for our project selection are quite straightforward: studying the team, project strategy, tokenomics, and building warm relationships.

What are the differences between Private and Public rounds?

It’s simple — the earlier the round, the more favorable the conditions for long-term investment.

From a project perspective, the rounds differ in the requirements for their investors. In the Private Round, projects typically seek individuals who can not only become early investors but also serve as ambassadors, helping to develop the product.

Key features of the Private round include:

- Lower token price
- Higher entry threshold and allocation
- Longer vesting period.

How can you earn with the help of a launchpad? How safe is it, and are there any guarantees?

Any investment involves risk. The main task of a launchpad is to select projects that have good growth potential. The goal is to ensure that investors recoup their investments at the start and earn from the potential growth.

What are the benefits of launchpads for projects and investors?

Benefits for projects:

- Marketing support
- Validation of the project in front of investors
- Technical implementation of the funding round
- Potential community for the project
- Access to the community of investors and funds
- Assistance in project development through incubation

Benefits for investors:

- Access to investments in vetted projects
- Secure process for purchasing allocations
- Special conditions and bonuses for regular participants

And finally, what is Tonstarter’s superpower?

Our superpower lies in the people — behind every project, number, and investment are individuals. Our team, partners, investors, and community — they are our immense strength and pride. Together, we are building the best ecosystem for projects and investors on TON.

Stay up to date with the latest news by subscribing to OPTUS and Tonstarter!

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OPTUS

Decentralized exchange & DEX aggregator with the largest liquidity on TON. https://linktr.ee/optus_dex